When it comes to watches, everyone will definitely think of Swiss Omega, Rolex, Vacheron Constantin and other brands. Indeed, in the minds of Chinese people in the past, only Swiss watches are really good watches. They have a face and will not be bad after a long time. But when people see these, they ignore our domestic watch brands. In fact, colleagues who work hard to buy an imported watch, our domestic watches have quietly risen, and there are also some well-known brands, such as: Fiyta, Seagull, Ipoh, Geya watch and many more. Many people will definitely disdain these watches, but after reading a data, you will be impressed by these domestic brands.
    The following is the financial report data from FIYTA, the big brother of the domestic watch industry, which confirms the existence of the inflection point. The financial report shows that in the middle of 2013, the sales of famous watch agents, mainly international brands, were 1,134,337,600 yuan, a year-on-year decrease of 3.42%, the operating profit was 285,969,800 yuan, and the gross profit margin was 25.21%. For the sales of Yada series watches, the mid-term sales were 321,175,500 yuan, an increase of more than 20% year-on-year, the operating profit was 210,345,200 yuan, and the gross profit margin was 65.52%. In the second half of the year, this contrast trend became more obvious, and its own brand's sales contribution in western cities such as Chongqing, Xi'an, Yinchuan and second-tier cities in the central and eastern regions such as Qingdao, Changsha, Hefei increased day by day. Many institutions such as Galaxy Securities said after investigation that the second- and third-tier cities should not underestimate the consumption power of domestically produced high-end products.
    In addition to the occurrence of the "cousin" time last year, the sales of imported big-name watches have dropped significantly, while domestic watches have expanded significantly. Statistics show that since the middle of last year, due to the impact of domestic anti-corruption efforts and other factors, the overall domestic sales of imported watches have plummeted by more than 30%, and the decline is still continuing.
    So is the growth of domestic brands just because of the high price abroad and the "cousin" incident? The answer is definitely not. The real cause of the rise of domestic watches is that the quality of domestic watches is getting closer to international brands, and the service is getting closer to international brands. Among these, the quality is definitely the main reason, then the quality of the mobile phone is the most direct one.Precision partsWhether the quality is good. As we all know, Precision parts inside mobile phones are very small, so they are very particular about production. In our older generation, why can't they make good quality watches, in fact, they can't make such small Precision parts. The previous production equipment and production technology could not keep up, but after the reform and opening up, as these large-brand watches were selling well in China, the Chinese also learned to study if these big-name watches were made, their technology, their Production equipment, their production management model, etc., are mostly imitating. Therefore, it is not surprising that domestic watch manufacturers can take charge of watches of the same quality as foreign big-name watches. Some big foreign brands even directly find some domestic watch manufacturing companies to OEM. This can clearly explain a problem. Domestic mobile phones Quality has been in line with international standards. Someone has a question. Since the quality of domestic watches is similar to that of international brands, why are the prices so different? Of course, the close quality does not mean the same. In contrast, the quality and appearance of domestic watches are still much different from those of big brands, and the other is the difference in cost. Domestic watches do not require import duties. The Precision Parts used for production can be purchased directly in China. It is not surprising that the price is cheap.

articleAddress:https://www.professionalmanufacturing.com/Shownews.asp?ID=86